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Video library featuring 50 guides on urban renewal, created for apartment owners and industry professionals.
Leading lawyers, developers, and architects explain each stage of the process in a clear and practical way.

The Urban Renewal Guide, developed by Merkaz HaNadlan, presents complex information through structured video content and a precise visual system designed to make the process accessible and easy to understand.

Project Management,
Art Direction, Motion & Marketing

Year

Content Expert

Production House

Field

2026

Tali Baroch

Cowboy

Website Design

Website Design, UX, and Product Definition

Campaign

Traffic & Awareness campaign 
Meta, Taboola, GDN, Social Media

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